The Bouqs CO. Launches Flower Shops in Whole Foods Market
MARINA DEL REY, Calif., July 11, 2024 /PRNewswire/ -- The Bouqs Co. ("Bouqs"), a leading disruptor in direct-to-consumer (DTC) floral delivery, today announced it has launched three shop-in-shops inside Whole Foods Market throughout California. With the tailwinds of Mother's Day, the largest floral holiday, the first shop was opened in Orange County followed by La Jolla and San Francisco. Prior to these openings, the Company launched its first retail store on Robertson Boulevard in Los Angeles, along with pop-up shops and same-day delivery in Manhattan, Miami and Chicago.
To fund retail growth and other new initiatives, Bouqs secured more than $23 million in debt and equity. CrowdOut Capital (CrowdOut) provided the debt with existing and new investors participating in the equity raise.
Bouqs continues to change the landscape of the floral industry through their direct-shipment model, sending flowers to customers direct from farms around the world. With a growing e-commerce business and a thriving subscription model shipping hundreds of thousands of orders annually, the Company has begun their next phase of growth in retail. The shops at Whole Foods Market provide convenience for local customers, nimble delivery for the immediate area and build on the strength of Bouqs' loyal customer base.
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"When Bouqs launched nearly 12 years ago, we set out to disrupt the online flower category by bridging the customers' expectations for a fresh, quality product with flowers that are grown by ethical and eco-conscious farmers from around the globe," said Kim Tobman, CEO. "Whole Foods Market is a perfect partner for Bouqs as we expand our physical footprint and offer customers an even more robust experience. We are excited about this new shop format and are equally enthusiastic to have a new partner in CrowdOut who believes in our mission and this next phase in our journey."
"We are excited to be partnering with Kim, Bouqs' Co-Founders John Tabis / Juan Pablo Montúfar and their entire team," stated Alexander Schoenbaum, Partner and Co-Founder of CrowdOut. "I love how the Company has been able to create such a close connection between the farmer and customer. Bouqs is restoring a connection that has long since been lost—it is truly a farm-to-table floral and plant provider!"
Bouqs continues to offer one-of-a-kind, flexible subscriptions to its customers as well as farm-fresh, seasonal assortments. Bouqs also services weddings, events and corporate floral needs through its stores and website.